Are You Already Profiting from the Shift Away from Big Tech?

More and more organizations want to reduce their dependence on American cloud and software vendors. Not only due to geopolitical developments, but also because of stricter compliance requirements, rising costs, and the need for greater control over data and infrastructure.

For many end customers, this is no longer a future scenario — it is a current strategic priority. And that creates a clear opportunity for MSPs and resellers.

Demand is growing, but supply is lagging

The demand for alternatives is increasing rapidly. At the same time, many MSPs and resellers are not yet fully equipped to respond.

There is often no clear alternative offering in the portfolio, no strong positioning towards customers, and no scalable model to deliver these services profitably. As a result, a growing commercial opportunity remains untapped.

From dependency to business opportunity

This shift presents a significant opportunity. MSPs who act now can develop new recurring services, increase margins, and position themselves as strategic IT partners rather than just service providers.

Customers are not just looking for software — they are looking for guidance, control, and future-proof IT environments. Those who can deliver this will stand out.

Where are the opportunities?

Think of solutions around endpoint management, security, identity, and scalable IT operations. Not as standalone products, but as part of a broader value proposition: more control, less vendor lock-in, and a more resilient IT landscape.

For MSPs and resellers, this means stronger positioning and new commercial entry points with both existing and new customers.

From insight to action at the NXT Gen IT Summit

The real challenge is not understanding the trend, but executing on it. Which solutions should you choose? How do you package them into services? And how do you turn this shift into revenue?

During the NXT Gen IT Summit, we show you how to act on this opportunity — from endpoint management and security to scalable IT operations.

What you will take away

• How to respond to the growing demand for alternatives
• How to build new recurring service offerings
• Which solutions can be deployed immediately, without unnecessary vendor lock-in
• Real-world MSP use cases

The question is not if, but when

The shift away from Big Tech is not a trend — it is a structural market change. The question is not if your customers will ask for alternatives, but when.

MSPs and resellers who act now will gain a clear advantage in positioning, relevance, and revenue.

Register for the NXT Gen IT Summit and discover how to turn this shift into concrete business.